American actress, younger sister of actress Kate Mara and partner of actor and activist Joaquin Phoenix. Rooney Mara herself is very active in the fight for animal rights. Together with Phoenix, they financially support several organizations and brands, such as Beyond Meat. The couple constantly draws attention to the cruelty of the farming industry and is involved in the production of a new documentary film about zoonotic diseases, “The End of Medicine”.
Together with their friend Sara Schloat, they launched the new fashion brand Hiraeth in 2018. The word “Hiraeth” is used by Rooney Mara to express the connection between who and where clothes are made, a fact often missing in the fashion industry. Rooney and Sara empower consumers to support a cruelty-free fashion industry without sacrificing style.
Rooney Mara stated that she did not want to make compromises, so she created a fashion brand that is high quality, environmentally friendly and without animal elements.