Beyoncé Giselle Knowles-Carter, American singer, actress, producer and songwriter. At the beginning of 2019, Beyoncé and Jay-Z already published the Greenprint project on their platform, on which the couple is working together. Greenprint aims to inspire as many people as possible to fully or at least partially incorporate plant-based ingredients into their diet. One way to achieve this is, for example, Meatfree Mondays. In the summer of 2019, Beyoncé released the 22 Days Nutrition video, in which she gives her fans advice from her own experience on how to incorporate more plant-based foods into her daily life. She and her husband are inspired by Marc Borges, the author of the plant-based program The 22 Day Revolution. Borges said that a plant-based diet is the most powerful lever for optimal human health and the health of our planet.
This January, one of the newest vegan companies, Herban-Eats, received a $10,000 grant from Beyoncé’s BeyGOOD Foundation. Beyoncé and the NAACP have already financially supported around 715 small businesses that were struggling to survive due to the global pandemic.